United Nations General Assembly Exhibit 2025

An immersive UN 2.0 exhibit at UN Headquarters, with a visual identity built on AI-generated photography.

The UNGA80 exhibit wall: a #UNGA80 title panel followed by a run of image panels, joined by a zigzag line that changes colour across them

RoleExhibition Design, Visual Identity, Brand Design, Print Design, Art Direction

Timeline4 weeks

TeamEnerel Enkhsarnai (Designer), Abel Fekade (Photographer)

ToolsFigma, Adobe Photoshop, Adobe Illustrator, Google Whisk

CONTEXT

At 80 years, the United Nations is working to stay fit for purpose in a fast-changing world. UN 2.0 is the transformation agenda behind that effort, scaling the use of data, digital, innovation, foresight and behavioural science to deliver better results for people and planet.

The United Nations General Assembly gives a chance to show system-wide progress on a global stage, pointing to concrete impact, and inviting a wide audience to shape the future of multilateralism.

Delegates gathered around the #UNGA letter sculpture on the plaza outside UN Headquarters

THE ASK

Transform the high-traffic area in the UN Secretariat into a bright, participatory meeting point, where passers-by are drawn in by bold visuals, stay for conversation, and leave with content to share. Create an engaging exhibit that showcases the quintets of the UN 2.0 agenda.

The ask covered the installation and the activations across the whole area: a large curved wall, the pillars along the passage, and the lounge.

Audience

World leaders, Member States, delegates and UN colleagues

Constraint

A natural flow point with high visibility, but no staff on site, so the design had to carry the whole conversation

My contribution

Conceptualising the interactive exhibit, exploring AI-generated imagery against the existing brand identity to build a new identity for the event, and creating the assets for the pillars

THE OUTCOME

Three pillars standing between the wall and the lounge carried the main exhibit, which included high-resolution UN 2.0 visual banners and question banners. Built from AI-generated imagery, they showcased the five quintets of UN 2.0, the United Nations' transformation agenda: data, digital, innovation, foresight and behavioural science. What carries over from the parent brand are its core colours and elements drawn from the quintet icon.

Enter UN 2.0 banner: Exceptional times call for exceptional people, in blue, with a figure whose head is a filament light bulb

Enter UN 2.0 banner: Exceptional times call for exceptional people, in purple and magenta, with a woman standing in a lit corridor

Enter UN 2.0 banner: Exceptional times call for exceptional data, in red and orange, with a data dashboard on screen

Enter UN 2.0 banner: Exceptional times call for exceptional data, in yellow, with a woman holding a light to her eye

Enter UN 2.0 banner: Exceptional times call for exceptional solutions, in green, with a praying mantis resting on a hand

Vote now banner: which innovations are working and should keep growing? A grid of options for visitors to vote on

Vote now banner: where do you see the biggest potential for the UN's future work? A grid of options for visitors to vote on

Vote now banner: how ready is the UN to meet today's challenges? A low-to-high scale for each of data, digital, innovation, foresight and behavioural science

The $3B Game banner: you have 3 UNGAbucks, where do you invest for the next 5 years? An empty investment jar garden for visitors to fill

The exhibit opened with questions, drawing out how tools like AI, data platforms and digital public infrastructure can speed up decision-making, improve service delivery, and bring the UN closer to the people it serves.

Visitors answered by dot voting, so the wall filled in as a picture of who thought what: Member States, public and private sector, and UN colleagues.